広告文の歴史 : キャッチフレーズの100年 (日経新書)
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Table of Contents
目次
プロローグ――広告史の序奏――
広告の意義――「効果」こそ生命
p10
序史――神代から江戸まで
p13
江戸の引札――戯作者たちと宣伝文――
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Bibliographic Record
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- Material Type
- 図書
- Title Transcription
- コウコクブン ノ レキシ : キャッチフレーズ ノ 100ネン
- Author/Editor
- 鵜月洋 著
- Series Title
- Author Heading
- 鵜月, 洋, 1918-1965 ウズキ, ヒロシ, 1918-1965 ( 00089816 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 1965
- Publication Date (W3CDTF)
- 1965
- Extent
- 224p