食品広告の訴求内容と視聴者の選択基準の一致度が広告に対する態度に及ぼす影響
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- Material Type
- 記事
- Author/Editor
- 浅川 雅美岡野 雅雄
- Alternative Title
- Influence of Advertising Claim Congruence on Consumers' Attitude Toward the Food Advertisement
- Periodical title
- 広告科学 / 日本広告学会 編
- No. or year of volume/issue
- 60:2014.9
- Volume
- 60
- Pages
- 1-15
- Publication date of volume/issue (W3CDTF)
- 2014-09