食品広告の情報的価値が広告に対する注目に及ぼす影響 : アイトラッキングによる分析
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- Material Type
- 記事
- Author/Editor
- 浅川 雅美岡野 雅雄
- Alternative Title
- Influence of the Informative Value of Food Advertising on Consumers' Attention : An Eye-Tracking Analysis
- Periodical title
- 広告科学 / 日本広告学会 編
- No. or year of volume/issue
- 62:2016.4
- Volume
- 62
- Pages
- 1-12
- Publication date of volume/issue (W3CDTF)
- 2016-04