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日本企業の新興国マー...

日本企業の新興国マーケティング戦略 : ベトナムにおける家電事業の事例研究

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日本企業の新興国マーケティング戦略 : ベトナムにおける家電事業の事例研究

Call No. (NDL)
Z12-243
Bibliographic ID of National Diet Library
028687255
Material type
記事
Author
中谷 安男
Publisher
西宮 : 国際ビジネスコミュニケーション学会
Publication date
2015
Material Format
Paper
Journal name
国際ビジネスコミュニケーション学会研究年報 = The journal of international business communication (74):2015
Publication Page
p.31-41
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Paper

Material Type
記事
Author/Editor
中谷 安男
Author Heading
Alternative Title
Marketing Strategies for Japanese Companies in Emerging Nations : A Case Study of Consumer Electronics Business in Vietnam
Periodical title
国際ビジネスコミュニケーション学会研究年報 = The journal of international business communication
No. or year of volume/issue
(74):2015
Issue
74
Pages
31-41
Publication date of volume/issue (W3CDTF)
2015