コンジョイントデザインを用いた消費者のWillingness to Pay測定方法の比較
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- Material Type
- 記事
- Author/Editor
- 西本 章宏勝又 壮太郎
- Alternative Title
- A Comparison of Measuring Willingness to Pay by the Conjoint Measurement
- Periodical title
- 流通研究 = Journal of marketing & distribution / 日本商業学会 編
- No. or year of volume/issue
- 21(3):2018.11
- Volume
- 21
- Issue
- 3
- Pages
- 15-25