広告の波及効果 : 市場参入順位の役割
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CiNii Research
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- Material Type
- 記事
- Title
- Author/Editor
- 金子 充
- Author Heading
- Alternative Title
- Spillover effect of advertising : The role of the order of market entry
- Periodical title
- JSMDレビュー = JSMD review
- No. or year of volume/issue
- 3(2):2019.12
- Volume
- 3
- Issue
- 2
- Pages
- 37-44