合理的な購買態度の消費者が注目するテレビCMの表現・制作的要素 : アイトラッキングによる分析
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- Material Type
- 記事
- Author/Editor
- 浅川 雅美岡野 雅雄
- Alternative Title
- Executional Elements of a TV Commercial that Attract the Attention of Consumers with Rational Purchasing Attitudes : An Eye-tracking Analysis
- Periodical title
- 湘南フォーラム : 文教大学湘南総合研究所紀要 = Shonan Forum : journal of the Shonan Research Institute, Bunkyo University / 文教大学湘南総合研究所 編
- No. or year of volume/issue
- (25):2021.3
- Issue
- 25
- Pages
- 137-144
- Publication date of volume/issue (W3CDTF)
- 2021-03