契約中ブランドと乗り換え候補ブランドに対する態度を考慮したブランドスイッチ要因の検証
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CiNii Research
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- Material Type
- 記事
- Author/Editor
- 八島 明朗
- Author Heading
- Periodical title
- 専修商学論集 = Commercial review of Senshu University / 専修商学論集編集委員会 編
- No. or year of volume/issue
- (113):2021.7
- Issue
- 113
- Pages
- 117-129
- Publication date of volume/issue (W3CDTF)
- 2021-07
- ISSN (Periodical Title)
- 0386-5819