テレビCMに登場するタレントに対する態度を決定する要因の分析--自由記述のテキスト・マイニング
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- Material Type
- 記事
- Author/Editor
- 浅川 雅美岡野 雅雄
- Alternative Title
- Determining the attitude toward characters in television commercials using text data mining: an analysis of Japanese commercials that feature famous actresses
- Periodical title
- 広告科学 / 日本広告学会 編
- No. or year of volume/issue
- 50 2009.6
- Volume
- 50
- Pages
- 91～98
- Publication date of volume/issue (W3CDTF)
- 2009-06