Retailers'...

Retailers' countervailing power within marketing channels: an empirical analysis by national brand

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Retailers' countervailing power within marketing channels: an empirical analysis by national brand

Call No. (NDL)
Z4-512
Bibliographic ID of National Diet Library
10586299
Material type
記事
Author
Kenji Matsui
Publisher
横浜 : 横浜経営学会
Publication date
2009-06
Material Format
Paper
Journal name
横浜経営研究 30(1) 2009.6
Publication Page
p.151~164
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Paper

Material Type
記事
Author/Editor
Kenji Matsui
Author Heading
Periodical title
横浜経営研究
No. or year of volume/issue
30(1) 2009.6
Volume
30
Issue
1
Pages
151~164
Publication date of volume/issue (W3CDTF)
2009-06