「刺激」特性を生じさせるテレビCMの表現・制作的要素
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- Material Type
- 記事
- Author/Editor
- 浅川 雅美岡野 雅雄
- Alternative Title
- Executional elements of TV commercials that produce stimulus characteristics
- Periodical title
- 広告科学 / 日本広告学会 編
- No. or year of volume/issue
- 53 2010.11
- Volume
- 53
- Pages
- 31～47
- Publication date of volume/issue (W3CDTF)
- 2010-11