小売店舗における顧客経験:リアル店舗からインターネットへ--サービス・マーケティングからのアプローチ
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- Material Type
- 記事
- Author/Editor
- 山本 昭二
- Author Heading
- Alternative Title
- Customer experience in retail store: real store to internet: service marketing approach
- Periodical title
- 商学論究 = Journal of business administration Kwansei Gakuin University
- No. or year of volume/issue
- 58(4) 2011.3
- Volume
- 58
- Issue
- 4
- Pages
- 169～189