IMC概念の変容過程...

IMC概念の変容過程に関する考察--1980年代後半から2010年までを振り返って

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IMC概念の変容過程に関する考察--1980年代後半から2010年までを振り返って

Call No. (NDL)
Z4-34
Bibliographic ID of National Diet Library
11073202
Material type
記事
Author
中尾 麻衣子
Publisher
東京 : 青山学院大学経営学会
Publication date
2011-03
Material Format
Paper
Journal name
青山経営論集 = Aoyama journal of business / 青山学院大学経営学会 編 45(-) (別冊2) 2011.3
Publication Page
p.151~173
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Paper

Material Type
記事
Author/Editor
中尾 麻衣子
Author Heading
Alternative Title
A consideration of changing process on the concept of integrated marketing communication (IMC): from the late 80s to 2010
Periodical title
青山経営論集 = Aoyama journal of business / 青山学院大学経営学会 編
No. or year of volume/issue
45(-) (別冊2) 2011.3
Volume
45
Issue
-
Other Volume
別冊2