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ブランド・リレーションシップ概念の整理と課題

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ブランド・リレーションシップ概念の整理と課題

Call No. (NDL)
Z4-257
Bibliographic ID of National Diet Library
11115475
Material type
記事
Author
菅野 佐織
Publisher
東京 : 駒澤大学経営研究所
Publication date
2011-03
Material Format
Paper
Journal name
駒大経営研究 = Komazawa business review / 駒澤大学経営研究所 編 42(3・4) 2011.3
Publication Page
p.87~113
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Paper

Material Type
記事
Author/Editor
菅野 佐織
Author Heading
Alternative Title
What's Brand Relationships?: Fundamental Issues and Research Directions
Periodical title
駒大経営研究 = Komazawa business review / 駒澤大学経営研究所 編
No. or year of volume/issue
42(3・4) 2011.3
Volume
42
Issue
3・4
Pages
87~113