AISASモデルにみる口コミの形成過程におけるプランニング作法の提案
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CiNii Research
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- Material Type
- 記事
- Author/Editor
- 森岡 慎司長谷川 想山川 茂孝
- Periodical title
- マーケティングジャーナル = Japan marketing journal
- No. or year of volume/issue
- 26(1) (通号 101) 2006
- Volume
- 26
- Issue
- 1
- Sequential issue number
- 101
- Pages
- 29～39