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六花亭ブランドの形成--幸運とマーケティング戦略のマッチングが育てた北海道ブランド

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六花亭ブランドの形成--幸運とマーケティング戦略のマッチングが育てた北海道ブランド

Call No. (NDL)
Z3-1756
Bibliographic ID of National Diet Library
8556218
Material type
記事
Author
佐藤 はるみ
Publisher
札幌 : 札幌大学経営学部附属産業経営研究所
Publication date
2006-03
Material Format
Paper
Journal name
産研論集 / 札幌大学経営学部附属産業経営研究所 編 = Review / Institute of Industrial and Business Management, Department of Business Management, Sapporo University (31・32) 2006.3
Publication Page
p.121~132
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Paper

Material Type
記事
Author/Editor
佐藤 はるみ
Author Heading
Periodical title
産研論集 / 札幌大学経営学部附属産業経営研究所 編 = Review / Institute of Industrial and Business Management, Department of Business Management, Sapporo University
No. or year of volume/issue
(31・32) 2006.3
Issue
31・32
Pages
121~132
Publication date of volume/issue (W3CDTF)
2006-03
ISSN (Periodical Title)
0916-9121