日本市場へ後発的に参入した多国籍企業の経験--ユニリーバ,1964～2000年
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- Material Type
- 記事
- Author/Editor
- 桑原 哲也
- Author Heading
- Alternative Title
- Late comers in Japan market from overseas: Unilever, 1964-2000
- Periodical title
- 国民経済雑誌 = Journal of economics & business administration
- No. or year of volume/issue
- 196(1) 2007.7
- Volume
- 196
- Issue
- 1
- Pages
- 69～90